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African-americans control more than $400 billion in income. But when it comes to managing money, like everyone else, they have been poorly educated in the basics. In Talking Dollars and Making Sense, noted African-American financial planner Brooke Stephens, offers prudent and sensitive advice on money mangement that will help you take control of your finances and plan more effectively for the future. Written within the social, cultural, and historical framework of the African-American experience, this book honestly examines the attitudes, beliefs and behaviors of African-Americans and their finances.
Stephens handily covers the basics of wealth-building, including:
- Goal-setting
- Managing credit
- Home-buying
- Investing
- Insurance
- Tax strategies
- Educating children about money
Talking Dollars and Making Sense goes beyond simple financial planning, discussing the specific financial dilemmas African-Americans often find themselves in. Filled with anecdotes, quotes, aphorisms, and profiles of contemporary and historical trailblazers who have had an impact on the economic life of their communities, this guide to financial freedom will help your sense of the intracacies of money management and to achieve your financial goals.
- Sales Rank: #1105800 in Books
- Published on: 1996-10-01
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .93" w x 7.40" l,
- Binding: Paperback
- 352 pages
From Publishers Weekly
While the basics of building financial security?budgeting, setting goals, using credit prudently, carefully selecting investments?are the same for everyone, African Americans have their own attitudes toward money. These views, according to the author, are at least partially to blame for the financial inequities that African Americans can face. Stephens urges readers to break away from such preconceptions as assuming that the stock market is only for white people or that "looking rich means being rich." In a straightforward style, Stephens says that all African Americans can take charge of their finances, provided they make conscious efforts to incorporate sound financial habits into their everyday life. She walks readers through the basics of personal finance: setting goals, working with budgets, getting loans, buying insurance, planning for retirement, etc. The advice is solid and easy to understand. She includes practical information such as where to find low-cost credit cards, the difference in monthly payments on a variable-rate vs. a fixed-rate mortgage and how to cut insurance premium costs. Interspersed throughout the book are profiles of African Americans as well as sidebars on black-owned companies. This historic and biographical material enhances what is already a first-rate personal finance guide. One minor criticism: African Arts is included in the "Investing to Build Wealth for a Lifetime" chapter, even though Stephens warns readers that buying these collectibles should be seen as a hobby rather than as an investment.
Copyright 1996 Reed Business Information, Inc.
From the Back Cover
There are no secrets to building wealth. It starts with the right plan--and the right attitude.
The African-American community controls more than $400 billion in income. Yet we save and invest less than one percent of our money for the long term! Financial advisor Brooke Stephens, a Wall Street pro who regularly appeared on FX cable TV's Breakfast Time and America Online's Net Noir site, says we just can't afford to "think poor." For oursleves, our children, and our community, we must begin building wealth, one person at a time. Suprisingly, it isn't hard. Not if you're willing to apply a plan. And that, she says, begins with having the right attitudeand the right information. This is the book that will show you how to strengthen your financial position, step-by-step. It also offers a rare perspective on what African-American history can teach us about our financial freedom.
Using lessons drawn from the lives of black entrepreneurs and investors, the author tells how to:
- Get comfortable with finances
- Develop an investment strategy
- Save more money at higher returns
- Set goals
- Manage credit
- Get the most for your housing dollar
- Insure yourself wisely
- Save for college
- Form an investment club
- Retire with security
Brooke Stephens tackles controversial issues about how middle-class African Americans are made to feel as if we've abandoned our roots when we pursue wealth. . .why we tend to overspend on luxuries. . .how to overcome the emotional baggage of our economic history. . .and how to hold onto hard-earned prosperity. "Racism is still rampant in the U.S.," acknowledges Ms. Stephens, "but the opportunities for African-Americans to build wealth are better now than they have been in the last four centuries of our presence on these shores." This culturally rich guide tells how to make the most of every opportunity. And, at last, to take control of your financial destiny!
Most helpful customer reviews
16 of 16 people found the following review helpful.
Understanding wealth for the African American Community
By Helen Ramey
I was elated to read a financial book by a saavy African American female who knows her stuff. This is a book I would recommend to everyone,especially those of of us in the Black community. We need to hear this message, that offers us a provocative look at our hangups with money, spending habits, etc. It provides a rich historical background along with the necessary steps to build wealth. The focus is on changing the mindset of our community from income to wealth. It is written for laymen and is easy to grasp. There is no reason for us to remain ignorant about money when we have the kind of sensible knowledge that Ms. Brooke Stephens has given us in this exceptional book.
11 of 11 people found the following review helpful.
Written in a manner that black people can understand
By A Customer
I have purchased several financial advice books in the past year to get on the road to financial success, especially the books by author Suze Orman, who is an excellent author. But this book tackles the same issues with an African-American perspective that is very beneficial. Ms. Stephens really gets to the "real reasons" why collectively, African-Americans do not have the financial security and the clout that we should have in this country. My grandparents who have always been ardent investors always said the old saying "Black people put their money on their back, whereas other races put it in the bank." I am so glad that the author addressed this phenomena that is so prevalent in our community. We all know people in our community who have this problem..for example, when I attended Howard University, I knew numerous students that could barely get financial aid for school but they would work three jobs to pay for a leather coat and a Gucci bag, but the international students who were strapped for cash would work three jobs to pay for SCHOOL. This book should be required reading for all children and their parents!!!!!
9 of 10 people found the following review helpful.
BROOKE CHANGED MY MIND THE WAY I SPEND MY MONEY.
By A Customer
PRIOR TO READING BROOKE'S BOOK I DID NOT HAVE AN IDEA ABOUT INVESTING MY MONEY WISELY. NOW I SEE RESULTS WITH MY MONEY AND MY SPENDING.
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