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The Information Broker's Handbook, by Sue Rugge, Alfred Glossbrenner
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Information brokering in the Internet age is one of the easiest ways to make money with a home computer. Leave it to the field's two top experts to create the complete guide to this lucrative activity-and to update it thoroughly to keep pace with changes in cyberspace. The third edition of this bestseller delivers:
-- insider tips on self-marketing online
-- details on the latest Web browsers, subject-specific electronic bulletin boards, ISDN, modems, and CD-ROM drives
-- and all the how-to information needed by entrepreneurs who are ready to turn bytes into bucks.
- Sales Rank: #2682264 in Books
- Published on: 1997-06
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 8.25" w x 1.75" l,
- Binding: Hardcover
- 579 pages
Review
"... gives the scoop on what it really takes to run a successful information-brokering business." -- Beyond Computing, 10/97
"If you've ever thought about going into business for yourself and you would like to learn how to be an information specialist, I would highly recommend this book as a beginning." -- Blummer, Jerry, Northwest Louisiana PC User Group, 7/1/97
"The Information Broker's Handbook by Rugge and Glossbrenner is a thorough guide to researching information on-line and off and making money at it. You can't make a lot of money, but it has potential for that as well as for business users who simply need information." -- Schwabach, Bob, Kansas City Star, 7/22/97
"The Information Broker's Handbook is essential for anyone conducting business on... -- The Bookwatch, 10/97
From the Back Cover
Become an information entrepreneur! "How can you buy it cheap (or get it free) and sell it dear? The Information Broker's Handbook shows how to harvest the burgeoning wheat field of information and repackage it to suit the needs of customers."-Success. "Covers everything from evaluating career prospects to getting paid what you're worth."-Inc.. "It's outstanding value lies in the wealth of information about how to makret yourself and your product."-Library Journal. "An enjoyable crash course in getting choice info tidbits anywhere they can be found... The Handbook's lists of various resources and what they are used for are worth the price of the book."-Wired. "Wow! A do-it-yourself info-brokering guide and a joy-of-searching rolled into one comprehensive volume!"-Dick Kolin, Founder of Information Design. "The authors do what they say they will do: tell us everything you need to be successful."-Judith A. Copler, Director, Center for Database Systems Online Magazine. "The different stories of what searches the authors... have done are not only interesting reading, but... can give even the experienced searcher ideas for increasing business."-Rochester Daily Record. "Technical manuals are not found on my recreational reading list. However, I found your book so informative and readable that I couldn't put it down until the last page of Appendix F!"-Marie Chroninger, Information Trackers.
Most helpful customer reviews
20 of 20 people found the following review helpful.
still valuable, if a bit dated
By audrey frances
Reading a book like this makes you appreciate the rapid advancement of internet technology and the availability of online resources. In some ways this book reads like ancient history. (Remember Archie and Gopher? ftp?) That said, you can still learn how to use many older and traditional information resources, and the book's main focus -- becoming a professional information broker -- remains relevant and intact.
Part One, The Information Business, defines the market for information and the role and requirements of a professional information broker. Part Two, Fundamental Tools and Techniques, is a user-friendly guide to library, government and public records resources. These two sections are still quite useful, though obviouisly incomplete. Part Three, Electronic Options and Alternatives, is outdated, addressing no World Wide Web resources at all, though it does cover online special interest groups (SIGs) and bulletin boards (BBSs) well. Part Four, The Business Side of Information Brokering, is quite valuable and deals with completing a project, marketing, sales, pricing, contracts and billing.
Appendices cover essential resources (books, software and magazines), vendors, conferences, associations and seminars. An accompanying 3-1/2-inch floppy disk contains the appendices as well as electronic forms and letters, and a sample report. Stylistically, this disc is like a fine black & white movie. ASCII text files ensure accessibility by multiple platforms, and elegant but casual writing combined with beautifully-formatted text is information rich. If you buy this book used, make sure you get the disk too.
In short, while some of the content is quite outdated, this book and disk would still prove invaluable for someone who is interested in becoming an information professional. Rich in content, accessible in style.
19 of 22 people found the following review helpful.
My information "Bible!"
By Julie Patrick Clark
A friend recently said I have "an almost pathological passion" for research. Yip, he's right! And this book, along with Reva Basch's "Researching Online For Dummies" has been of invaluable help. I read some parts of both nearly everyday. I've read in other reviews that The Information Broker's Handbook was skimpy on where to find info online. Maybe, but that wasn't the whole point of the book. And, at nearly 580 pages, it is more than sufficient in detail and is a clear, informative guide. Most people probably wouldn't pick a technical manual to read for recreational reading, but it is so interestingly written that it really is hard to put down, and you learn so much even from casual reading a bit at a time. I love this book, and couldn't do without it. It is perfect for information nuts, especially since the Internet is a knowledge junkie's paradise!
24 of 24 people found the following review helpful.
Solid Basic of Starting an Information Brokering Business
By Robert David STEELE Vivas
In contrast to Mary Ellen's book, this book is actually for self-starters who are thinking about creating their own small business and covers such excellent basics as the market for information, what an information broker does, the pros and cons of the information business, and then the tools, followed by chapters on marketing, pricing, and project management. Although seven years old now, I still regard this as a good starting point for those who would understand the information brokering business (a small niche within the larger open source intelligence business).
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