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In a world where change is an everyday occurrence, business as usual is a guaranteed recipe for failure. In the pursuit of short-term profits, short-sighted managers and organizations that insist on sacrificing integrity, trust, honour, and commitment to achieve bottom-line results are doomed to wither under today's escalating pressures for business change. "Managing With a Conscience" spells out a better option for improving long-term corporate and individual success: restore traditional values and in trust and integrity into all business practices and relationships, both internal and external. "Managing With a Conscience" is about replacing the traditional "we" against "them" mentality with a new perception of "us" that encourages the growth of profitable, long-term relationships with employees, customers, clients, suppliers, and alliance partners. It's about decreasing time to market, promoting service excellence, communicating in a world of information overload, and energizing the decentralized work force. To guide readers, this book offers proven management practices for creating a corporate environment of loyalty and caring, one that prompts people to work to a higher level, exceed customer expectations, and ensure that products are flawless and produced on time and within budget. Today, competitive advantage belongs to those companies and individuals who carefully build trust, vigorously nurture it, and constantly reinforce it to meet tough business challenges. With its practical, values-driven approach, "Managing With a Conscience" shows ways of winning the loyalty of the marketplace; building open, honest communication with employees and maintaining high standards of honest business conduct.
- Sales Rank: #5989626 in Books
- Published on: 1993-10
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.25" w x 1.00" l, 1.10 pounds
- Binding: Hardcover
- 256 pages
From the Back Cover
How to cultivate values and deliver value--the new road to peak performance Competitive advantage and long-term rewards go to companies that carefully build trust, vigorously nurture it, and constantly reinforce it to meet tough challenges. In this practical and much-praised guide, marketing master Frank Sonnenberg delivers a blueprint for winning loyalty in the marketplace; creating an "organization with passion"; embracing change; replacing bureaucracy with flexibility and speed; and restoring integrity to the bottom line.
From Publishers Weekly
In a time "of unparalleled change, turbulence and uncertainty," Sonnenberg, who heads a New Jersey marketing firm, calls for a reassessment of priorities and the restoration of traditional business values, including trust and care for customers and employees. Rejecting the debilitating results-at-any-cost business mentality, he probes the information age's new realities and crafts a holistic view of the modern corporation, one that sees itself as an organic whole. Sonnenberg stresses building organizations that adapt quickly to change, establishing learning environments, accepting risks, handling time compression and dismantling bureaucracies. His expansive ideas on service, mission, commitment, vision and communications are invigorating. Fortune Book Club and Newbridge Executive Program alternates.
Copyright 1993 Reed Business Information, Inc.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A MUST - not just for management!
By M. B. DeNatale
Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment
I received this book as a gift almost 4 years ago and I've already lent it and gifted it many times over.
I decided to write this review now b/c I had just enjoyed a re-read of it and thought it was highly worthy to praise through this convenient consumer channel. This book has wisdom that extends far beyond the realm of good business practice and can be applied to personal relationships, trust, disclosure and myriad other subjects we all must navigate with poise in life. I realized how timeless this book was on my recent re-read and highly recommend this book to anyone looking to further their knowledge of management, relationship marketing, responsible business practices and long-term success. The book's simple truths and stunning insights are surprisingly being overlooked in many of today's short-sighted companies. They have guided my own business philosophies and practices in too many ways to list. It is a timeless classic that should be seriously considered as mandatory reading in all business schools. Gosh, if only some of my old colleagues had read this...they may still have jobs!
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