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Well Made in America: Lessons from Harley-Davidson on Being the Best, by Peter C. Reid
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An in-depth look at how this group of pioneering owner-managers breathed new life into their company, how they triumphed over financial instability and foreign competition and how they positioned their company for steady future growth. Apart from an exciting turnaround story, this text aims to provide an overall strategy for making an organization the best. It observes the kinds of changes that have to be made in product strategy, marketing, finance, human resources and manufacturing to achieve striking gains in quality, productivity, market share and profitability.
- Sales Rank: #809146 in Books
- Published on: 1991-04
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 6.00" w x .75" l,
- Binding: Paperback
- 226 pages
Most helpful customer reviews
3 of 4 people found the following review helpful.
good summary of HD, but a fluff piece
By A Customer
This book is OK (the last section is the best, in my opinion), but suffers from two problems: it seems to jump around alot and it is also pretty much a fluff piece.
The book starts out trying to describe the management changes that occured at HD, then spends many pages discussing the various finance issues that came up when the management bought HD from it's parent company, then goes into sales issues then back to management issues. So, is this supposed to be a historical record or a management book? It does not devote enough time to either topic to do either subject justice.
Also, this book is in my opinion a fluff piece. All of H-D's strengths are glorified while their weaknesses are rationalized away by saying that "everyone does it" (ex, H-D's earlier management was bad, but so was every other US company's).
The last section on how to implement these changes into your company is good. If the rest of the book was written in this format it would have been much better.
2 of 2 people found the following review helpful.
How to Succeed in America
By J. Pluta
This book gives an excellent glimpse into a company that committed most of the mistakes typical American companies make and found themselves in the same financial straits. But rather than giving in to a me-too attitude of trying to provide an inferior product with cheap foreign labor and cost cutting at every turn, they instead did things the American way - reconnecting with their customer base and creating a unique product that customers were proud to own.
Any company that deals with American consumers ought to have this book on the desk of every manager in the company.
2 of 2 people found the following review helpful.
Lessons for Manufacturing Organizations
By Charles Roop
This is an excellant example of a company that was near bankruptcy and able to pull itself together, reinvent itself, and again is a world class company. Many of the things that transpired with Harley can be subsituted into our business today. The culture of Harley is so unique that many people have the Harley Logo tatooed on their bodies! This is one of the best American business success stories I have read. Many ideas that were used to regain market share would help alot of manufacturing companies today if they follow a similar path as the Harley Execs did. In my oponion, Harley is right up there with baseball and apple pie. This story translates what people can accomplish when they have common goals.
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